From the Hasbro web site:
It’s Scent-Sational! For the first time that fresh-out-of the can, eau-de-PLAY-DOH scent is available for fun, highly-creative people who seek a whimsical scent reminiscent of their childhood.
As part of our year-long celebration of the beloved modeling compound’s 50th birthday, PLAY-DOH compound’s distinctive aroma will be available in a limited-edition 1-ounce spray bottle.
Childhood memories last forever, but the PLAY-DOH perfume is only available through the end of the year.
Posted Wed May 31st, 2006